Belvoir launches new websites for four brands within Group
27 Oct • Insight
Franchisees within the Belvoir Group are welcoming a massive boost to website traffic following the successful launch of new fully responsive websites for four brands within the Group.
“I am happy to report that Belvoir has now gone live with a new, fully responsive website. This is a fantastic achievement as it is the fourth new website that Belvoir has launched in recent months,” says Belvoir CEO Dorian Gonsalves.
“The marketing team at Belvoir Central Office, led by a dedicated IT and Marketing Director, have successfully launched new websites for Belvoir, Northwood, Newton Fallowell and Lovelle. Nicholas Humphreys, a 21-office franchise network acquired by the Belvoir Group in April 2021, will be the next brand to benefit from a new website that will help to deliver lots of new business to the doors of its franchisees.
“Belvoir believes strongly in investing in IT and marketing initiatives that will benefit our franchisees and enhance data security, so the development of new websites for our brands has been a priority during the past year. The team first started working on this project during the first lockdown of March 2020, and the first new website to launch was Newton Fallowell’s in August, followed by Lovelle in September, and Northwood in November.
“Belvoir has heavily invested in Google Ad words and SEO, as well as 24/7 managed live chat. Review of our monthly analytics reports show that year-on-year website traffic and engagement statistics are way up following the launch of these new websites, which were all paid for centrally. Feedback from franchisees has been very positive. I would like to congratulate everyone involved in the success of this huge project, which is already paying dividends by driving more business to offices within the Belvoir Group, demonstrating the enormous benefits that being part of the Group can provide.”